Beleavers stands out as one of the leading vegan gastronomic groups in the country, having achieved incredible success with the opening of three highly successful restaurants in the beautiful city of Barcelona.

The new identity of Beleavers, revolves around the power of beliefs, as its founders are passionate advocates of vegan culinary choices and take pleasure in sharing their message with those who are interested in hearing it, always with exquisite tact. From this, an intriguing conceptual game has been woven between the culinary art and the spiritual world, creating a distinctive and captivating language.

The design of the identity is based on an intriguing graphic code that draws inspiration from the organic shapes that define the vegan universe, materializing in two key elements: a unique typography and a versatile set of geometric elements that can be combined in a thousand different ways, like an infinite creative palette.

Within the framework of this exciting project, we have been responsible for bringing the name to life, conceiving a stunning graphic identity, producing various communication pieces, and establishing their presence on Instagram, captivating a growing audience. Currently, we are immersed in the thrilling creation of their corporate website, where they will be able to express their unique essence to an even wider audience.

AGENCY: 4Funkies
CLIENT: Beleavers
CREATIVE DIRECTION: Gregori Saavedra
DESIGN: Manel Masero
PRODUCTION: Mariana Perelló
WEB DEVELOPEMENT: Òscar Periche