Branding for the Onair Summer School, the aerial dance workshops organized by Onair each year. We draw inspiration from a free-spirited and rule-breaking approach. This is reflected in the design using spontaneous strokes that break traditional boundaries.
To reflect the continuous movement of dance, we incorporate dynamic strokes that contrast with static texts across the brand. This approach symbolizes not only movement and dance beyond established barriers but also highlights the school’s commitment to authenticity and the capacity for expression, both individually and collectively.
CLIENT: Onair Aerial Dance
CREATIVE DIRECTION: Manel Masero
DESIGN: Manel Masero