The Romans were very important for Tarragona, very. And their influence was very important, very. And their empire lasted many years, centuries. But now is now, and these wines are not for the Romans; they are for the men and women of today. They are wines that we make now, that we design now, and that we will drink tomorrow. They are avant-garde, and their labels must reflect this. We do not renounce the Roman world, no, but we look at it with today’s eyes. And everything we do is connected to contemporary graphic culture and current trends. Because these are wines that exude style. They breathe modern airs. They have their own character. They do not imitate; they invent. They do not hide; they boast. Wines dressed in top-tier labels. Created by avant-garde graphic designers.

AGENCY: 4Funkies
CLIENT: Ronadelles
CREATIVE DIRECTION: Gregori Saavedra
DESIGN: Manel Masero